Originally opened in 1995 husband and wife team Nick and Marion Baxter-Sibley now employ ten staff at their 2000 sq ft unit based on Waterbridge Court on Matford Park Road.
1. What did you do prior to becoming a Signs Express franchisee?
Worked as an IT project manager.
2. Why did you choose franchising?
Franchising was a route into starting a business in a market sector where I had no prior experience but where I could adjust my skill set to fit with the business structure; the benefits of being part of a larger group was also a key element I took into consideration along with the much lower failure rate as a franchised start-up businesses. Statistics spoke for themselves as approximately third of new businesses fail within three years, but only 10% of franchises do. Franchising was therefore a lower risk.
3. What made you decide to buy a new Signs Express business?
Starting a business from scratch really gave us a sense of achievement. However, when we started there wasn’t as much scope for buying an already established franchise and we wanted to keep within our local area.
4. What would you say have been the ultimate rewards?
There are a number of rewards from being your own boss, but namely the gratification of building the business; having control over mine and Marion’s destiny; flexibility of our own working arrangements; being involved in actually making something and also the satisfaction of seeing completed work all around the area.
5. How has your own business progressed or expanded since you launched?
We initially employed 2 people – myself and one sign maker - but as the business has grown we have gradually taken on more staff and now employ 10 people, however we still have plans to increase on this. We also bought our own premises as part of the growth process and now occupy a unit on a modern business park in Exeter.
Nick Baxter-Sibley, Franchisee, Signs Express (Exeter)Starting in business from scratch really gave us a sense of achievement. When we started looking there wasn’t as much scope for buying an already established franchise so we were lucky that our local area was still available. It was ideal and fitted well with our requirements.
